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Challenge

A leadership coach had invested $3,000 in ads but struggled to generate qualified leads. Despite an email list of 800 subscribers, engagement had dropped to almost zero after the initial promotion. No sales. No momentum.

Leadership Coach (US-Based)

Role: Email Marketing & Content Repurposing
Industry: Coaching & Online Education

My Contribution

  • Email Re-Engagement: Designed and launched a re-engagement sequence to rebuild trust with inactive subscribers.

 

  • Content Repurposing: Converted existing YouTube videos into value-packed emails, LinkedIn posts, Twitter threads, and blogs, expanding reach across five channels.

 

  • Promotion Strategy: Crafted an email campaign promoting his paid community and online course, targeting the newly reactivated list.

Results

  • Boosted email open rates from 20% → 70% within the first 30 days.
     

  • Generated the first wave of sales for his community and course without spending a single dollar on ads.

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  • Established a repeatable system to repurpose long-form video into multi-platform content, multiplying reach and authority.

Skills Demonstrated

  • Email Marketing Strategy: Designed re-engagement and promotion sequences that revived dormant subscribers and drove sales.

 

  • Copywriting & Content Repurposing: Transformed long-form YouTube content into emails, LinkedIn posts, Twitter threads, and blogs.

 

  • Email Automation Platforms: Hands-on experience with tools like MailerLite and Mailchimp, for sequencing, automation, and segmentation.

 

  • Cold Outreach & Lead Gen Tools: Familiarity with Apollo.io and Instantly.ai for list building, campaign testing, and sales funnel support.

 

  • List Re-Engagement: Revived inactive lists (800+ subs) from 20% → 70% open rates through targeted sequences.

 

  • Community & Course Promotion: Built email campaigns that generated first paid sign-ups without ad spend.

 

  • Multi-Channel Marketing: Expanded content reach across email + social (LinkedIn, Twitter, blog) for higher authority and visibility.

 

  • Analytics & Optimization: Tracked open rates, CTRs, and engagement rate to refine future campaigns.

 

  • CRM & Deliverability Management: Maintained healthy sender reputation, optimized for inbox placement.

 

  • Collaboration & Strategy Alignment: Worked closely with client to align messaging, offers, and timing for maximum impact.

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