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CNC

Results

  • Helped scale winning UK campaigns (like “Dinner in the Dark”, "12-mile Helicopter Ride", "Food Walk in your City") to £4,000+ monthly spend at 2.6 - 3.2 ROAS.

 

  • Reduced creative fatigue by streamlining a pipeline of fresh ad variations.

 

  • Improved conversion through actionable insights that shaped product pages, payment options, and ad strategies.

 

  • Optimized backend workflows with a 10-step tracking system for new product pages- adopted company-wide to reduce errors and speed up launches.

Pink Poppy Flowers
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My Contribution

  • Creative Testing: Supported 20 - 40 new ad creatives weekly, writing copy, refining concepts, and editing designs in Figma.

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  • Reporting & Insights: Built weekly reports (ROAS, MER, top products, missing performers) shared across teams and agencies, guiding budget and creative decisions.

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  • Survey Insights: Analyzed 400+ weekly post-purchase surveys; uncovered PayPal as a key friction point. After integration, conversions improved ~20 - 30% in new markets.

 

  • Product Research & Pages: Created 70+ product pages, conducted market research to identify hot-selling offers, and launched them on the website with optimized copy and visuals.

 

  • ​Localization: Translated and adapted UK ad creatives into Swedish (and vice versa) to ensure consistency and market fit.

Pink Poppy Flowers

Role: Performance Marketing and Creative Copyriting

Assisted in managing 5M+ (~$537K) SEK Google Ads and 1.6M+ SEK (~$175K) Meta spend in one quarter—driving creative testing, reporting, and insights that scaled winning campaigns like ‘Dinner in the Dark’.

Challenge

Upplevelser, a travel-tech eCommerce brand, was scaling fast in Sweden and entering the UK market. With over 720,000+ kr in monthly ad spend, they needed structured reporting, rapid creative testing, and localized copy to maintain performance and avoid ad fatigue.

Upplevelser (eCommerce Brand - Sweden)

Performance Marketing Support for a Travel-Tech Brand
(Internship)

Skills Demonstrated

  • Performance Marketing Support: Assisted in managing 720,000+ kr monthly ad spend with structured reporting and insights.

 

  • Ad Creative Development: Supported 20 - 40 weekly ad launches, contributing copy, concepts, and Figma edits.

 

  • Copywriting & Localization: Wrote and translated ad creatives and email content across Swedish, UK, and German markets.

 

  • Analytics & Reporting: Built KPI-focused reports (ROAS, MER, top products) to guide budget and campaign decisions.

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  • Conversion Optimization (CRO): Improved checkout flow and boosted conversion rates 20 - 30% by identifying friction points.

 

  • Email Marketing Support: Contributed to design and copy of newsletters, aligning with brand campaigns.

 

  • Product Page Optimization: Created and optimized 70+ product pages with persuasive copy and structured tracking.

 

  • Market Research: Identified hot-selling products via competitor platforms (GetYourGuide, Viator) to expand offerings.

 

  • Collaboration & Communication: Worked with founders, agencies, and cross-country teams to streamline creative and reporting workflows.

 

  • Process Building: Designed a 10-step product page tracking system, adopted company-wide to reduce errors and improve launch speed.
     

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